Elevator pitch Real-time dashboard monitoring Google Ad Manager line item delivery, pacing, and performance anomalies.
Industry Ad Operations & Programmatic Advertising
Problem
- Line items underperform without visibility into delivery trends and pacing drift.
- Manual reporting delays response time to budget waste and missed KPIs.
Solution
- Automated pacing alerts flag delivery gaps before budget exhaustion occurs.
- Unified dashboard surfaces delivery velocity, impression pace, and CPM trends instantly.
Tools
gam-line-item-fetcher: Retrieves active line items, budgets, delivery status from GAM API.delivery-pacing-analyzer: Compares actual vs. projected delivery, calculates pace health score.anomaly-detector: Identifies underdelivery, overspend, and frequency cap violations in real time.performance-aggregator: Aggregates impressions, clicks, conversions by line item and date range.
Widgets
dashboard: Line item cards with delivery gauge, pacing status, and alert badges.detail-view: Hourly delivery chart, budget burn rate, and performance metrics drill-down.
Conversation starters
- "Show me which line items are pacing below 90% today and why."
- "Alert me if any line item hits 80% budget before 50% of the flight period."